Resume

Jacob Gulisane

518.755.6740 | J.Gulisane10@gmail.com

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EDUCATION

Brigham Young University, Provo, Utah

Major: Strategic Communications, Public Relations Emphasis

Minor: Business Management

GPA:  3.8

EXPERIENCE

Public Relations Specialist | David O. McKay School of Education

September 2017– present • Provo, UT

  • Wrote articles for select departments within the college.
  • Conducted primary research, including a focus group and a campus-wide survey that garnered over 2,000 responses in one week.
  • Designed and distributed various flyers and other promotional materials.
  • Assisted in the re-design of a department website.

 

Marketing Innovation Intern | Hologic, Inc.

June 2018– August 2018 • Marlborough, MA

  • Identified and evaluated new target market adjacencies.
  • Developed strategies for entering new markets and building partnerships in academia and industry.
  • Analyzed potential acquisitions to drive growth for the division

 

Graphic Design Intern | PRIME Research

May 2018– June 2018 • Ann Arbor, MI

  • Designed custom icons, graphics, and report templates for clients across various industries.
  • Consulted project managers on design principles and strategies to improve their reporting.
  • Created a reporting template for a new, high-profile client.
  • Crafted client-facing infographics.

 

Analyst | Innosight

May 2017- August 2017 • Boston, MA

  • Conducted primary research on clients, including a survey distributed to the C-suite of two major companies.
  • Reported on extensive market research to the project team and leading partners.
  • Created client-facing content including PowerPoint presentations and Excel reports.
  • Participated in business model and strategy innovation with a small team.

 

Student Research Intern | Vivint

January 2017- April 2017 • Provo, UT

  • Conducted primary research through a focus group and a nationwide survey that garnered 858 responses.
  • Audited Facebook, Instagram and Twitter platforms for a month.
  • Compiled research into a comprehensive report.
  • Presented findings to client’s core team.

 

Public Relations Intern | Roohan Realty

April 2016- April 2017 • Saratoga Springs, NY

Accomplishments:

  • Increased new visitors to the company website by 4%, or 8,320 additional sessions, in one month.
  • Increased visits to the company website from social media 12% month over month.
  • Wrote several articles that increased unique page views for the blog 19% month over month.

Other experience:

  • Created original content for two company websites, a blog, and several social media platforms.
  • Developed shareable infographics and online posters.
  • Collaborated on a quarterly newsletter issued to subscribers throughout the city and region.
  • Participated in web analytics and research.
  • Initiated new public relations campaigns for the blog and social media platforms

ACTIVITIES

  • BYU PRSSA | 2016-2017

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