Resume

Jacob Gulisane

518.755.6740 | J.Gulisane10@gmail.com

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Brigham Young University, Provo, Utah

Major: Strategic Communications, Public Relations Emphasis

Minor: Business Management

GPA: 3.8

Public Relations Specialist | David O. McKay School of Education

September 2017– present • Provo, UT

Wrote articles for select departments within the college.
Conducted primary research, including a focus group and a campus-wide survey that garnered over 2,000 responses in one week.
Designed and distributed various flyers and other promotional materials.
Assisted in the re-design of a department website.

Marketing Innovation Intern | Hologic, Inc.

June 2018– August 2018 • Marlborough, MA

Identified and evaluated new target market adjacencies.
Developed strategies for entering new markets and building partnerships in academia and industry.
Analyzed potential acquisitions to drive growth for the division

Graphic Design Intern | PRIME Research

May 2018– June 2018 • Ann Arbor, MI

Designed custom icons, graphics, and report templates for clients across various industries.
Consulted project managers on design principles and strategies to improve their reporting.
Created a reporting template for a new, high-profile client.
Crafted client-facing infographics.

Analyst | Innosight

May 2017- August 2017 • Boston, MA

Conducted primary research on clients, including a survey distributed to the C-suite of two major companies.
Reported on extensive market research to the project team and leading partners.
Created client-facing content including PowerPoint presentations and Excel reports.
Participated in business model and strategy innovation with a small team.

Student Research Intern | Vivint

January 2017- April 2017 • Provo, UT

Conducted primary research through a focus group and a nationwide survey that garnered 858 responses.
Audited Facebook, Instagram and Twitter platforms for a month.
Compiled research into a comprehensive report.
Presented findings to client’s core team.

Public Relations Intern | Roohan Realty

April 2016- April 2017 • Saratoga Springs, NY

Accomplishments:

Increased new visitors to the company website by 4%, or 8,320 additional sessions, in one month.
Increased visits to the company website from social media 12% month over month.
Wrote several articles that increased unique page views for the blog 19% month over month.

Other experience:

Created original content for two company websites, a blog, and several social media platforms.
Developed shareable infographics and online posters.
Collaborated on a quarterly newsletter issued to subscribers throughout the city and region.
Participated in web analytics and research.
Initiated new public relations campaigns for the blog and social media platforms

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